Revealing the new DNA Brand

New DNA brand, accountants

In the last six months we’ve been in the process of rebranding DNA Accountants. Having carried out an audit of our brand and website, it became clear that the kind of firm our clients know us to be wasn’t being represented well online.

Soon, we’ll be going live with a whole new website, and we’re excited for you to see how we’ve brightened up the place. We wanted to share the reasons behind this change, and provide an opportunity to get to know us a little better. 

DNA is a business taken over by a husband and wife with a vision of bringing more warmth and human connection to a traditionally monotone and stuffy industry. 

Many of our clients come to us in a pickle, in the dark about their finances and worried about unexpected bills. When you’re in a mess with no support, it can really steal the joy from running a business. You can lose track of why you started one in the first place. 

We believe our clients should leave a meeting with their accountant on a positive note, feeling comforted by the interaction and confident we can help them out of a stressful situation.

Positivity is in our DNA – and it’s this real human connection that gives our brand name depth and meaning. We’re in the business of real people. 

When it came to rebranding DNA, brightness and joyfulness were so important to us

Our clients know us as a colourful and chatty bunch. If you’ve spent any time in our office, you’ll know we’re all about bright colours, bright personalities and bringing a little laughter and lightness to the day. 

We are serious about helping our clients solve their problems and reach their goals, but we don’t take ourselves too seriously. Running your own business is a big thing – exciting at times, and incredibly stressful at others. It can feel like a lonely journey sometimes if you don’t have someone to share the burden with. You want your accountant to be the kind of person you can talk to, who cares about what’s going on in your life. Someone you can have a deep chat with, and have a laugh with. 

We aim to bring a little colour back to accounting and it was crucial that our brand and website communicated that (with bells on). 

The DNA logo now matches our core values and our favourite clients

We support limited company business owners who are:

  • Positive minded
  • Good fun, up for a laugh
  • Solutions focused
  • Forward thinking
  • Excited to progress
  • Wanting conversation

Although they come from all different industries, they share these desires in common:

  • They crave structure and certainty when it comes to the financial side of the business.
  • They want a personal relationship with an accountant they can talk to.
  • They want to feel like their accountant is fighting in their corner.
  • They want to feel calm and positive about their business decisions.

We measure our team and our clients by these values:

You can see how our designers drew out those feelings in our new logo:

You can expect the same friendly faces and the same service delivery, with even more power behind it 

Although this is a big and welcome change for us, nothing about the way we provide our service is changing. If you’re already a client, you can expect more of the same! More support, more conversation, more laughter and more joy from your business. If you’re completely new to DNA, take a look at our how we work page to see what it’s like to work with us. 

And tell us what you love about the new look! We always welcome your thoughts, as long as they’re positive ones. If you like the rebranding of DNA and are interested in working with us, get in touch.